Organizations are like people – they’re all individuals, with different value systems and culture. Whether you’re a startup or a globe-spanning corporation, these differences have a significant impact on how you approach product development, experimentation and measurement. And, ultimately, how you achieve product-market fit. At our recent “Finding Product-Market Fit: Berlin” event, Kate Hobler, Co-Founder & CEO at Brass Willow, explored the question of how organizational culture impacts how we enter the market, experiment and measure. If you think that it doesn’t matter how you run your startup or business, Kate is here to tell you otherwise.