Product Accessibility Workshop - new service in Boldare’s offer
Embracing accessibility is slowly becoming the new standard for conscious digital product creators who realize its value. We have started to popularize the topic with our current and potential customers. From this position, we identified an educational need and we decided to add a Product Accessibility Workshop to Boldare’s list of services. What is the workshop about? How can it help you build inclusive digital products and stand out from competitors?
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The story of a new service: the Product Accessibility Workshop
Digital product accessibility is an important topic within Boldare’s product development teams. We have a few accessibility specialists on board, who have recently been invited to run a live webinar about accessibility and also to talk about it on national radio. This is how a new client heard of Boldare’s expertise in the area, and then asked our specialists, Ola Czechońska and Karolina Baranowska, to run accessibility training for their in-house teams.
What can you learn during the Product Accessibility Workshop?
Did you know disability touches about 15% of the world’s population - that is over 1 billion people (source: WHO)? Just to show you the scale of this issue: more than 70% of Internet websites are inaccessible for people with sight problems (source). The question arises: can you do something to lower that percentage? A Product Accessibility Workshop is just one drop in the ocean of accessibility needs. But it’s an important one as it gives you all the basics and helps you start building accessible apps.
The workshop covers the most important problems of building inclusive products accessible to larger audiences. Participants are familiarized with different user interactions with digital products in the context of functional and situational disabilities.
The Product Accessibility workshop covers the below topics:
- different types of disabilities
- disability vs inclusivity
- business benefits of accessible product development
- digital accessibility and legal requirements
- common traps due to cognitive distortion
- accessible development at various product stages
- accessible design, text, and navigation
- keeping products accessible and visually attractive at the same time
- building user personas of accessible products
- accessible development tools
- accessibility testing
At Boldare, we are flexible, so we can tailor the workshop’s agenda to fit your exact needs. The workshop can potentially be between 1-3 days and combines theory with practical exercises (based on real-life examples).
How can product accessibility benefit your business?
By making your digital product more accessible, you enlarge the group of potential users, so ultimately you grow your audience and improve product ROI. It has been discovered that e-commerce companies with products that are visually inaccessible can lose as much as over $6.9 MLN annually to their accessible alternatives (source).
Developing accessible products can bring you higher revenue, but it can also make your business look better against the competition - companies that care about their users are usually well-respected and stand out from the crowd. That can become an important aspect of your branding.
Our product accessibility expert, Ola Czechońska, says:
Building accessible products is important not just for legal and moral reasons, but also so that your products can reach more potential users. Additionally, implementing accessibility principles often enhances the overall usability of your product. People are more willing to use it - and use it more frequently. That’s why making sure that your development team understands this subject and is aware of best practices and guidelines can give you a competitive advantage.
Another benefit is directly linked with product improvements and future scaling. If your product can be accessed by various users - regardless of their age, technological competence, mobility, sightedness, or educational level - you can get wider user feedback and move even further with your product design and development. Caring about accessibility from the first stage of building the digital product makes it well-structured, which helps to implement modifications in the future. Also, a higher level of software quality and product usability contributes towards better SEO optimization.
Join us in creating an inclusive digital world
As we have already prepared the workshop, we’re ready to run it online for our clients worldwide. The web accessibility training will get you plenty of valuable insights and ideas on implementing accessibility awareness within your in-house teams. With the guidance of our experts, you will be able to take the first steps towards creating amazing inclusive products that bring solutions and comfort to large audiences.
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