6 Steps to Optimize Your Website to Attract Investors

How to optimize your website to attract high-end investors

The more investors you have, the easier it will be to bring your business’s mission to life. Even the best product vision, strategy, and roadmap will not work without proper funding. Your website is the key to acquiring it.

Here are our tips for how to improve your website to attract investors:

Invest in an attractive design

The content, the values, the services, none of these make a first impression – your website’s design does. Thus, before you proceed with other steps, you should first ensure that your webpage looks professional.

Being average can discourage potential investors. Does your website look like hundreds of other business websites operating in the same industry? If so, likely, an investor will not bother to go any further, or in the best scenario – will approach your business with caution.

If you don’t know how to optimize your website’s design to attract investors, here is a list of what you should be aware of:

• Don’t use templates – Tempting as it may be, especially for small businesses, using typical website templates should never be an option. They might be cheap, but such websites are usually generic and poorly optimized for SEO.
• Introduce visual elements – They grab attention, they build trust – that’s visual elements in a nutshell for you. Don’t be afraid to use them on your website, but remember not to overdo them either.
• Focus on performance – Even the fanciest website will not attract investors, or customers, effectively if it takes ages to load. Ensure that the developers pay attention to that aspect as well – it will also boost SEO.

Build industry trust

When your design is ready, it is time to find the best ways to attract potential investors through your website’s content. We do not only mean the text but also additional elements.

Here is a list of the items that you need to include in order to optimize your website and attract potential investors by building trust:

• Awards – If your business has won any industry awards, you should include them on your webpage. They will show the potential investors how successful you are while proving that your team consists of true experts.

How do we do it at Boldare? Take a look at our footer. We have a list of the awards that we have won, included as interactive visual elements that redirect to relevant content, and if you go to our homepage, there is a whole section dedicated to them.

• Clients and reviews – Another way to build industry trust is by including a list of your clients on your website. If you have any reviews or success stories, that’s even better – they prove your excellence to potential investors.

How do we do it at Boldare? We have a dedicated client list where you can check out who exactly we have worked with – each client organization has a short introduction.

• Partners/Investors – Another useful way to optimize your website to attract investors is to create a dedicated “partners” subpage. You can use it to showcase your current investors and send a strong message: “They trusted us, so should you”.

Become friends with SEO

SEO and web design are an inseparable pair. If you wish to attract investors through your website, you first need to get them to visit it. Without a good SEO strategy, this can be extremely difficult.

When addressing your website’s SEO, remember to create an investor marketing persona. This way, you will know exactly who you are targeting and how to get them to your webpage. Include relevant content that specifically targets potential high-end investors (and not just potential clients) to establish yourself as an authority in your field.

Demonstrate your unique value proposition (UVP)

You can distinguish your business from competitors with an attractive design, but this is just one layer. If you wish to take it further, and are wondering how to optimize the website to attract new investors, you need to make your UVP visible.

Make it short, but make it impactful. Don’t boast too much about your good points, but ensure that you show your expertise. Exhibit all the main values that differentiate you from the competition.

How do we do it at Boldare? Here is an excerpt from our homepage:

Show off your team

When you have done all of the above, it is time to showcase your team. The best way to attract potential investors with your website is to attach links to your team members’ accounts on platforms such as LinkedIn. By presenting the people behind your company, you build a relationship with the audience – no matter whether they are investors or customers. Plus, this is an excellent way to demonstrate your experience.

This step is especially crucial for startups. By adding links to professional social platforms, you allow potential investors to check out the achievements and capabilities of the people in your company with ease.

Be transparent and attract investors with the potential gains

A would-be investor has to ask themselves two questions in general:

• Should I invest in this business?
• How high will my returns be?

Knowing how to use this knowledge will help you optimize your website and attract new investors as a consequence. Answer your potential investors’ questions and show them why they should work with your brand.

How do we do it at Boldare? Our homepage and “about us” subpage includes information on the distribution of profits, as well as on average revenue growth per year. This way, potential investors are capable of estimating their yield from the very beginning.

Key takeaways

If you’re looking to optimize your website to attract potential investors, follow these six steps: build an attractive and technically well-performing website, one that builds trust, is SEO-optimized, shows your unique values, showcases your team, and provides transparent data useful for the investors. If you follow this route, you are bound to accelerate your investor acquisition significantly.