7 Tips for an Effective Mobile App Marketing Strategy

Mobile app marketing best practices

There are numerous mobile app marketing strategies. In fact, there are so many that it is impossible to act on all of them.

This is why I decided to create this list with app marketing tips. Here you will find some interesting approaches as well as the strategies that we believe are most efficient.

1. Create a landing page along with a blog and optimize them.

While mobile apps are dedicated to, well, mobile devices, it is still good to advertise them on the traditional internet. An excellent way to promote a mobile app is to create a landing page and a blog that comply with the rules of SEO. Doing this properly will attract organic traffic.

Combining web design and SEO will attract numerous new users. A landing page will likely gather personas with conversion intent. A blog, on the other hand, will reach out to internet users who might not know that they need your application, although they could benefit from using it, and encourage them to download it.

2. Focus on user reviews

Reviews are crucial for mobile apps. Most potential users at least scan them before downloading an app. This means that positive reviews can significantly affect the way an application is perceived, leading to higher or lower number of downloads. But, how to focus on reviews in mobile app marketing?

• Make sure that your mobile app is on as many leading reviewing services as possible. If most of the reviews are positive, then this will likely increase the number of downloads.
• Cooperate with customer support departments. Great customer support is an aspect to market in the first place, but it will also help your app achieve higher scores. Issues should be addressed quickly, and no tickets should be forgotten. As a result, user satisfaction will be high, which will lead to many more positive reviews, thus an increase in the number of new users.

3. Get the help of influencers

If you can find the right influencer whose audience matches your target persona, do not hesitate to collaborate. Influencers have a huge impact on their followers, so a bit of advertising from their side might give quite a boost to your mobile app marketing campaign.

Don’t consider this option if you are unsure whether the influencer’s and your target audience are similar. Attracting people uninterested in your application will only result in higher rejection rates.

4. Make use of content marketing

Content marketing for mobile apps is one of the best strategies to achieve success. Writing an SEO blog, creating videos explaining the functions of your app, and recording podcasts on the benefits of using your application – this is what will attract users. You do not need to create complex content, but it does need to be accurate.

This mobile app marketing strategy is extremely useful before updates. If you are wondering how to announce new product features effectively, here is the answer: create short videos or podcasts on new options. Your users will be able to share them easily, and the formats will make it more likely that they will actually watch/listen to them.

5. Prepare simple, beneficial referral programs

One of the best mobile app marketing services that you can invest in is a user referral program. This is an extremely effective way to acquire new users. Make sure that the referral rules are simple and that the gains for your users are clear – this will do magic for your app.

The most prominent example of how you can benefit from this strategy is Dropbox. Between 2009 and 2010 they introduced a simple referral program which offered additional free storage space for inviting new users. This resulted in a massive increase in the number of Dropbox users – 3900% in 15 months, which proves how powerful referral programs may be (source)).

6. Diversify your ads

According to the Google/Ipsos Survey Q.14, the distribution of ads that made people download a mobile app is almost even. The question asked in this survey was: ‘Which of the following types of online advertisements have prompted you to download a/an […] app?’ The results show that several kinds of ads have a similar impact:

• search ads,
• social ads,
• banners/graphical ads in apps,
• banners/graphical ads on websites,
• video ads.

All of these were pointed out by over 40% of participants, (source) which proves that different kinds of advertisements might work on the same people. Thus, one of the best mobile app marketing strategies is to diversify your ad campaigns.

7. Start your mobile app marketing campaign before the launch

The awareness stage of mobile app marketing begins with mobile app development. You ought to begin hyping your application as soon as your company begins to prepare it. This way, when the app is finally launched, you will be left mainly with acquisition and retention processes – it gives you a major head start.

Final thoughts on mobile app marketing

There is no one best mobile app marketing strategy. Only combining several tactics will bring the desired outcomes. We suggest focusing on:

• Reviews
• Content marketing
• Referral programs
• Ad diversification
• Pre-launch mobile app marketing
• SEO

We believe that by following our app marketing tips, you will increase your chances of success!

Like what you read? Then you might also want to read: How to avoid security issues in your app - our best practices

Sources:

https://www.youtube.com/watch?v=PjMHk89BvgE

https://viral-loops.com/blog/dropbox-grew-3900-simple-referral-program

https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf